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New identity

AB Sjuntorp faces spring in a new red suit. Everything to bring the companies together in the group into a strong whole and modernize the expression.

- The red color is a classic here in Sjuntorp. Everyone who sees a red car knows where it comes from, says Johan Stjernberg, CEO of AB Sjuntorp, with a smile.

It is common knowledge that the digital media environment places new demands on communication, sales and clarity. Now we at AB Sjuntorp have chosen to act in harmony with this set of requirements. Therefore, the logo is simplified and all the companies in the group have been brought together in one and the same profile.

- We are convinced that we are stronger together in a joint brand, says Johan Stjernberg.

The work has been going on for several months, where internal opinions have met with external market consultants. The result is tone-setting, bold and will not go unnoticed. On the inside, however, everything is the same. The customer at the center is still obvious. The down-to-earth attitude combined with a world-class offer will be recognizable even tomorrow. And as usual, you are just as welcome to come in for a cup of coffee. In a red mug of course.